Case study
One upload, three places: a website that posts itself
Fulham Performance photographs homes for London estate agents and produces their floor plans and CGI images. When someone at the studio adds a new job to the website now, the same save can post it to Instagram and LinkedIn as well.
- Client
- Property photography studio, London
- What I built
- Website, editor and automatic social posting
- Live since
- 7 September 2026
- Posts to
- Instagram and LinkedIn
What they needed
The old site was hard to change, so new work rarely made it on
They also wanted new work to reach Instagram and LinkedIn without posting it again by hand.
"From my point of view, the biggest problem with our current website is how difficult it is to update... We need a website where we can easily showcase our latest work, add new projects and content..."Michal Kulczynski, Creative Director, Fulham Performance, August 2026, before the rebuild
What I built
Add the job once. The rest follows.
A new website with a simple editor. The team adds a photography or CGI job, or a journal post, and the live site updates itself a few minutes later, without going through me.
Add the job in the editor
The street, the date, the photographs and a caption, in the same editor that runs the website.
Tick Post to Instagram and Post to LinkedIn
Two boxes on every photography and CGI job, and on journal posts. Leave them unticked and the job only goes on the website.
Save
The website updates, Instagram gets a carousel of up to ten photos with the cover first, and their LinkedIn company page gets a post linking back to the job on the website. Nothing waits for me to approve or send it.
The details that matter
- CGI jobs go to Instagram as before-and-after images, the before above the after, so followers see what the render changed.
- Each job posts once. Correct a street name afterwards and it does not post again.
- The photography is what they sell, so the site turns away the automated programs AI companies use to collect images for training, while still letting search engines in.
Since it went live
Each of these was set off by a save in the website editor
In their words
"You built something that visually shows what we can do almost immediately. We don't have to rely only on long emails or text explaining our services. The work can speak for itself."Michal Kulczynski, Creative Director, Fulham Performance, September 2026
"Really appreciate the thoughts, the effort and the expertise you applied thus far."Doug Rankine, Director, Fulham Performance, August 2026, early in the project
"Will, you've absolutely nailed this. It looks beautiful, and the navigation is spot on. This is finally the website I'm genuinely proud of."Michal Kulczynski, Creative Director, Fulham Performance, September 2026, on the preview before launch
Posting the same work in three places by hand?
Tell me how you publish today, and I'll tell you honestly whether it is worth automating. A free 30 minute call, no obligation.